VR and AR technology are no longer associated with Snapchat or Pokémon Go. This technology is being used today in healthcare, tourism, education and art and design. Virtual Reality (VR), an advanced technology, places the user in a virtual environment or simulated space. Augmented Reality (AR) allows the user to view augmented elements or data in real-world space. […]

Augmented and Virtual Reality Markets for Industrial Manufacturing are growing and are expected to reach $70 Billion by 2025. Industries around the globe are realizing the benefits of Augmented and Virtual reality for improving their safety, efficiency, and operations. This case study from the Industrial Manufacturing sector reveals the benefits of AR/VR-based trainings and demonstrations. Energy Industry One of […]

89% of organizations use digital marketing to enable marketing efforts, but only 5% measure and scale digital marketing on a regular basis. In the early days of the internet, some decades ago, very few manufacturing companies dedicated their resources to online marketing. This resulted in a scenario where manufacturers who enabled digital marketing had a better reach […]

The market for Augmented Reality (AR) and Virtual Reality (VR) has soared considerably in the past two years and is set to touch $70 billion by 2025. While the COVID pandemic,  didn’t create the need for this revolution, it played a very key role in accelerating it. Manufacturers, owing to the restrictions imposed by the pandemic, were […]